News and stories
All the latest news and stories from Best Employers.
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Celebrating Excellence: Best Employers Awards Conference 2025 Honours Outstanding Organisations Across the Eastern Region
16 October 2025
The Best Employers Awards Conference 2025, hosted by Pure and eras at Newmarket Racecourse, celebrated organisations across the East of England for outstanding workplace culture and leadership. Highlights included talks on people-led transformation and the importance of purpose in business. Top winners included Arthur Rank Hospice Charity, PolicyBee, and Jarrold Training, with many others achieving Silver, Gold, and Platinum accreditation. The event showcased how investing in people drives success and
Bring your EVP to Life: How to Inspire, Engage and Retain
30 September 2025
This blog explores how organisations can bring their Employee Value Proposition (EVP) to life—moving beyond words to real impact. Sarah Coates, Marketing Strategist, shares a practical framework for activating EVPs through tailored audience plans, consistent employee experiences, authentic storytelling, and ongoing engagement. She highlights the need to connect with hearts, heads, and hands, measure results, and continually evolve. The key message: an EVP isn’t a slogan but a living promise that, when embedded across the employee journey, strengthens culture, loyalty, and employer brand.
Why we're proud to sponsor the Money Multiplier Challenge 2025
19 August 2025
Pure is proud to be the headline sponsor of Arthur Rank Hospice Charity’s Money Multiplier Challenge 2025, a three-month fundraising initiative where local business teams turn a £50 seed fund into as much money as possible to support people living with serious illness across Cambridgeshire. Through Pure’s Best Employers Eastern Region programme, every team’s £50 is fully funded, ensuring all proceeds go directly to patient care. The challenge promotes creativity, teamwork, and community spirit, while raising vital funds for hospice services. Lynn Walters, Pure, said the partnership reflects their commitment to purposeful collaboration and local impact.
