Every journey starts with the survey

Our survey is the heart of Best Employers. It gives you actionable insights you can use to put your employees first and, as a result, improve your bottom line.

Our partners eras – experts in psychometrics – have carefully designed it to capture all the data you need to monitor and evolve your workplace culture.

It’s convenient too, as employees can easily fill it in online. To help them be as honest as possible, it’s completely anonymous.

In detail

The survey has three parts.

Section 1: Your employees

This is where we ask for people’s job levels, salary bands, locations, length of service, etc. We don’t collect individual names or anything that could identify them though.

You can add your own bespoke questions to this section too.

Section 2: Your organisation’s priorities

Here we ask questions about your employee’s opinions on:

your business’s key priorities
how you communicate
how they feel about the learning and development opportunities you offer.

Section 3: Your culture

This section investigates how your employees see and feel about your organisation’s culture and values.

Your engagement, your way

The Best Employers survey is completely customisable.

You can change the number of questions you want to include, for example. So you could turn it into a quick five-minute survey to take your organisation’s pulse. Or put together a more detailed 20-minute questionnaire for a deeper dive. You can use it as your main source of employee engagement monitoring, or combine parts of it with employee surveys you already do regularly.

The choice is yours.

You’ll also need to decide when you want to run your survey. You can choose any time between March and July 2025, but we recommend doing it in a four-week period. You’ll also need to plan communications to motivate your employees to take part.

Customised feedback that drives results

Once your surveys are completed, we’ll collate the feedback and create a tailored report for you. It’ll summarise your people’s opinions on your culture, values and leadership style.

We’ll also send you an action plan telling you what (if anything) you could work on. Plus, benchmarking data comparing your results to other organisations in your sector and region.

If your survey scores are in the top 25 per cent, we’ll invite you to apply for an accreditation. We’ll also automatically enter you into the Best Employers awards.